• How Gwyneth Is Gearing Up for Fall

    GP wore the goop University Sweatshirt on Zoom, so we wore the goop University Sweatshirt on Zoom. It’s something of an occupational hazard. And while she claims she may never be ready to start dressing up again, these cozy sweaters, sumptuous leathers, and a flannel dress so soft “you could sleep in that thing,” have her—and frankly, all of us—really warming to the idea....
  • The Spaces, Places, and Virtual Experiences Inspiring Us Right Now

    A couple seasons’ worth of practical projects (organizing closets and reconfiguring cabinets) and exacting activities (mastering bread baking and martini mixing) merits a sensory shake-up. Here, we’ve gathered six inspiring exhibits, online explorations, and safe in-person experiences to get your synapses firing.
  • Voting Merch, Jewelry Box Upgrades, and the Mother of All Blankets

    As it is for the rest of the country, the impending election is big on our fashion team’s radar. That said, they’re making a point to look for bright spots—a do-good collab between friends, a fifty-year celebration, sparkly things to mentally bookmark—that help break the all-news-all-the-time cycle.
  • 5 Women Make the Case for Buying Fewer, Better Things

    To work at goop is to know products. We test them (tirelessly), we make them, and we sell them. For the uninitiated, navigating a sea of stuff can be overwhelming. When crowdsourcing for the overachievers worth your disposable income, we went straight to the experts who know them best.
  • What One Model Learned from Her Year of Celibacy

    Dronme Davis—model, painter, diehard feminist—isn’t afraid to put it all out there. While she may treat her social platform like a personal journal, it’s also a way for her to urge women to demand more, stop apologizing, and advocate for themselves in life and love. And her message hits home. We talked about her effortlessly cool style, where she finds inspiration, why being a...
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